If you’re starting to see steady growth in your landscaping company this season, you want to keep that movement going into the future.
You might’ve spent years hoping that one day your small lawn and landscape business would grow so you can lease office space, buy a fleet of trucks, and serve your local community.
While it may have taken a long time to get your company off the ground, you’re now starting to see steady growth. To hang onto that momentum, you’ll need the following 13 secrets for growing your landscape company.
How to Expand Your Landscape Business with These 13 Secrets
You can continue to see your landscaping company thrive when you employ practices that other successful landscapers use in their businesses.
Successful landscapers have learned and used different tools for administrative tasks and providing services to their customers. You can learn how to expand your landscape business with these 13 secrets:
- Upsell your landscape services: While you may specialize in flowerbed maintenance and irrigation systems, you may also have lawn care service.
Don’t be afraid to promote your other green industry service to your customers—especially if they love your work.
- Use multiple marketing tactics: Don’t just stick with Facebook. Instead, use print marketing to inform communities of your lawn and landscaping services. Also, make sure your website is up-to-date and that it’s readable on both mobile and desktop devices.
- Raise your prices: If you’re not making a profit from your landscaping company, then it’s time to raise your rates.
Also, the rising fuel and fertilizer costs are rising, so you may need to adjust your prices to reflect today’s inflation.
- Invest in landscaping software: If your expanding your lawn care business is a priority, you need to invest in landscape software that consolidates your customers into one place. You also want to increase route density so crews working in the field rather than sitting behind a windshield.
Landscape software keeps all of your customers, referrals, accounts, and route density in one place. And these software programs have apps to keep track of your accounts, invoicing, and routes.
- Combine your service area by route density: If you’re paying workers to mow lawns, add fertilizer, and clean up landscapes, you need to organize accounts so that your crews can stay in the same area to work on your customers’ properties.
- Pick a niche or two: When you focus on lawn care services, such as fertilizing, soil testing, and core aeration, you have a niche—or an area of expertise. Having one to two specialties helps you become the go-to company for those lawn care services in your area.
- Offer a menu of services for your niche: When you specialize in specific landscaping services, make sure you post on your website and social media what those services are. You don’t have to advertise costs—especially if you customize your lawn and landscape services for each customer.
- Become an expert: DIYers and new homeowners are interested in your expertise. Partner with an independent garden center to discuss plant health care and landscape design.
You can expand your lawncare business by providing lawn care and landscaping tips with a column in your local newspaper, magazines, and radio. Conversely, set up a podcast or provide YouTube videos to reach more people. TikTok is an excellent place for small businesses to connect with younger homeowners.
- Practice retention strategies: Did you know it costs you more money to find new customers than to maintain your current ones?
There are a couple of ways to hold onto your current clientele. You can set up auto-renewal with landscaping software.
Send an email a few weeks before the auto-renewal goes into effect to remind your clients that their renewal is coming up.
- Exercise active listening when dealing with customer complaints
Instead of reacting right away, practice active listening.
The same is true for online reviews. While you don’t want to hear someone complaining about your company, don’t post an immediate answer.
- Visit the client’s property if you need to facetime with them: If you find that email exchanges are getting heated, make an appointment with your customer.
You want to see the complaint, such as weeds or turf damage. Then, address the problem in person.
- Provide discounts for established customers: Take that information and provide discounts or other goodies to reward the customer.
- Send out surveys at the beginning, middle, and end of the season: Check in with your clients using surveys. Most of your customers will probably respond when you email them a short survey. This check-in also helps you gauge your clients’ satisfaction with your landscaping services.
How to Expand Your Landscape Business with Spyker Spreaders
Your clients will also be happy with the results and eager to hire you.
Our new Drop-In Sprayer with Boom has a 62” boom with an 80” sprayer width for quick coverage. Our Spyker Sprayer is a durable, versatile drop-in sprayer covering up to 30,000 sq. ft per fill.
The 62” boom width effectively sprays up to 80” wide to get jobs done faster with fewer passes. The breakaway booms have three sections to enable the operator to safely move through smaller spaces.
Have a question about your Spyker spreader? Then, call our customer service at (800)-972-6130 or fill out our contact form.
Arborgold.com, How to Keep Your Lawn Care Customers Happy & Increase Customer Retention.
GreenIndustryPros.com, 5 Key Strategies to Growing a Lawn Business.