The days are getting shorter, the nights crisper, and the kids are back in school. As a professional landscaper, you probably already started advertising your fall lawn and landscaping services.
Whether you primarily provide landscaping services to commercial properties or homeowners, there’s still time to let your customer base know the importance of maintaining their properties in the fall.
Plus, your customers should also be informed of the benefits of fall lawn and landscaping services that positively affect their properties now and next spring.
In this blog post, you’ll learn the following about selling your fall lawn and landscaping services, including
- Selling to Your Clients: Fall is Prime Time for Landscaping Services
- Highlighting Unique Fall Lawn Care for Cool- & Warm-Season Grasses
- Looking Past the Grass: Enhancing Landscapes with Seasonal Services.
Selling to Your Clients: Fall Is Prime Time for Landscaping Services
How do your customers know that fall is the perfect time for landscaping services?
While selling involves Google Ads, coupons, and door hangers, you can also highlight your services with blog posts, social media captions, and before-and-after photos to help your clients decide that they need your fall services.
Why should your customers invest in your fall landscaping services?
Look at it from the perspective of the homeowner:
- New homeowners often don’t know the benefits of core aeration and overseeding in cool-season lawns.
- New homeowners with warm-season grasses may not realize that they need pre-emergent weed control to stop Poa annua and other grassy weeds in fall and winter.
- Homeowners need to know that fall is the perfect time to cut back and split perennials, as well as to plant trees and shrubs.
Think of yourself as a coach or a teacher—guiding homeowners in your area toward your fall landscaping services. Now it’s time to discuss cool- and warm-season grasses’ unique needs.
Read more: How Spyker Spreaders Improve Weed & Pest Control
Highlighting Unique Fall Lawn Care for Cool- & Warm-Season Grasses
As you know, fall lawn care varies depending on where you live in the U.S. If you’re in the South, you have warm-season grasses.
Then, there’s the transitional area where lawns are mostly warm-season grasses, but tall fescue or other fescue blends work well in shady areas.
In the northern part of the U.S. and Canada, you have cool-season grasses because of the cold winters.
While all lawns will need fall clean-up, including raking up leaves, removing debris, and other yard-cleaning tasks, each type of turf needs specialized care.
For example, cool-season lawns need fall aeration every two years as well as dethatching. Also, cool-season lawns benefit from overseeding after core aeration.
Temperate lawns with cool-season grasses need to aerate and overseed their tall fescue or fescue blend turf in the autumn. Warm-season grasses will skip aeration until the following spring.
Update your customer base with these services. You can remind them through invoices, newsletters, blog posts, and social media captions on Facebook or Instagram.
Additionally, you can emphasize that fall makes the perfect time for landscape enhancements, including patios, fire pits, and outdoor lighting.
Read more: Lawn Care Tips for Fall Lawn Clients
Looking Past the Grass: Enhancing Landscapes with Seasonal Services
Now’s the time to make a push for your hardscape services. Folks aren’t ready to pack it all in and stay inside until next spring. Instead, entice them with your hardscaping services, including patio and outdoor kitchen designs.
Don’t forget that homeowners may want to light up their nights with outdoor lighting and fire features. Fire pits and outdoor fireplaces keep people warm as they spend nights outside roasting hot dogs and s’mores.
Landscape lighting provides a sense of security as well as extending time spent outside—especially if your customers have created a comfy space where they enjoy entertaining.
Design outdoor lighting along pathways and steps, uplight a favorite tree, and use layered lighting to add depth.
Landscape enhancement services don’t need to be limited to hardscaping. It can also include planting trees, shrubs, spring bulbs, fall edibles, and herbs.
You can upsell your fall landscaping services to include plantscaping and hardscaping. You’ll boost customer satisfaction while increasing your profitability when you’re equipped with the right tools.
Equip Your Crew with the Best Landscape Spreaders
Equipping yourself with the best landscape spreaders saves time, reduces waste, and delivers even coverage on every job. You need Spyker Spreaders to help you get the job done right every time.
Buy your next fleet of Spyker Spreaders at your local dealer, online, or at the Spyker Store—and reach out to our customer service with your questions.
Sources:
LehighValleyLawn.com, What Is a Fall Cleanup Service & What Does It Entail?
SouthernLiving.com, Here’s What You Should Be Planting in the Fall.
SouthernLivingPlants.com, Digging Into Fall Planting: A Guide from the Southern Living Plant Collection.
Ibid., Your Fall To-Do List: 10 Essential Landscape Tasks.
SouthwestStoneSupply.com, Fall Is the Best Time to Seed Your Lawn to Take It To the Next Level.
WhitehouseLandscaping.com, Your Fall Yard Maintenance Checklist.
