If you’re a lawn care pro, now’s the time to dust off your lawn aerators for spring aeration services.
Spring aeration services are for warm season grasses, whether your landscaping company is in a temperate area with a mix of warm and cool season grasses or you’re aerating lawns with warm season grasses only.
In this blog post, you’ll learn how to communicate your spring aeration services to your customers, including
- What do your landscaping customers need to know about your spring aeration services?
- Spring aeration services tips.
- Marketing ideas for successful spring aeration services.
What Do Your Landscaping Customers Need to Know about Your Spring Aeration Services?
While you may know all the benefits of your spring aeration services, you may need to educate your potential customers about core aeration, overseeding, and warm season lawn maintenance.
Some customers who love tinkering with their yards may want more detailed information. And busy families may only want to know the basics and trust that you’ll care for their lawns.
Your sales prospects who visit your landscaping website or, if you’re upselling your spring aeration services, need to see or hear about the benefits of aeration around eight times before they decide to use your lawn care services.
Read more: Optimizing Overseeding for Warm Season Turf Care
Knowing your audience is vital when you upload blog and social media posts. While some may be interested in the technical aspects of aeration, try to keep it simple to meet the needs of everyone who reads your blog—including busy, two-career homeowners.
Here’s what your customers and sales prospects need to know about your spring aeration services:
- How spring aeration services benefit warm season grasses
- Explain what an aerator does when you operate it, including what to do with the soil plugs it produces.
- Describe how spring aeration services relieve compacted soil, allowing the soil to breathe and take in more light, water, and grass seed
- Explain how overseeding a warm season lawn happens right after core aeration
- If you live in a temperate location where homeowners and commercial properties have warm season grasses for sunny areas and cool-season grasses for shade, clarify why you’ll core aerate their cool-season turfgrass in the fall.
Spring Aeration Services Tips
While you may have been aerating warm season lawns for years, even decades, you may still need a refresher on spring aeration services’ do’s and don’ts.
LandscapeManagement.net has a great article regarding what you should and should not do when performing spring aeration services:
- Instruct the homeowner to water their lawn the night before, reminding them not to soak the turfgrass.
- Mow before you aerate to allow the tines to go deep without overgrown turf getting in the way.
- Ensure that you mark all spray heads and other obstacles.
- Don’t apply any pre-emergents, grass seed, or fertilizer before aerating the soil because it will scrabble the weed barrier.
- Use the proper tines on your customers’ lawns; carry spare tines just in case.
- If your area is under drought or hot temperatures, don’t aerate.
- Don’t aerate new sod for 12 months after installation.
- Ensure you have enough time to do a professional job; when you hurry, you may damage the grass and need to refund your customer.
- Give special attention to bare spots or where there’s thin grass to enable better seed-to-soil contact.
- Don’t allow the soil plugs to sit on warm season grasses; instead, water them in or remove them.
- Caution your customers not to mow their lawns after aeration for 10 days.
Marketing Ideas for Successful Spring Aeration Services
It’s essential to promote your spring aeration services. Now is the time to ramp up your blogging and social media feeds and update your website.
TurfMagazine.com suggests that you
- Get a website if you don’t have one. Low-cost options include Squarespace, Weebly, and Wix. However, if you want quality leads, these websites won’t deliver. Instead, put in your budget to hire a professional web designer so you can fetch those quality leads.
- Advertise your spring aeration services. Your web designer can set you up with pay-per-click (PPC), paid social media campaigns, and cost-per-click (CPC).
- Don’t forget to use print marketing materials, such as door hangers and postcards.
- Ensure there is a sense of urgency to act before your landscaping company is booked with spring aeration appointments.
- Offer a discount to get more people calling you for spring aeration services
- Add blogs, landing pages, and newsletters educating your customers and others about the benefits of spring aeration services.
Summing Up
Spring is here and warm season lawns need your spring aeration services. To guide your customers on the benefits of spring aeration services, emphasize how aeration loosens up compacted soil and helps with lawn and soil health.
When it’s time for spring aeration services, ensure your clients watered their lawns without overwatering them the night before. Mow the turfgrass to make aeration easier and more productive.
Spend more time aerating bare or thin grassy areas, and ensure that you have enough time to perform the aeration service so that you don’t create problems in your customer’s lawns.
Remember, the soil plugs from spring aeration shouldn’t lay on top of warm season turfgrass unless there’s rain in the forecast. Otherwise, pick them up to compost.
If you provide overseeding services in addition to your spring aeration services, ensure that your customers make overseeding appointments soon after you aerate their lawns.
How Spyker Spreaders Help You with Spring Aeration Services
If you provide lawn maintenance, including spring aeration services, you need the best equipment to ensure grass seed, fertilizer, and topdressing spread evenly on aerated lawns.
Our Pro Spyker Spreaders help you overseed, fertilize, and apply weed control to your customers’ lawns. After you’ve thrown away a few of the other spreaders, it’s time to buy your last one when you invest in a Spyker Spreader.
At Spyker, we have spreaders, lawn rollers, and sprayers to help you create healthy lawns and landscapes.
You can find our Spyker fertilizing spreaders and other landscaping products at your local dealer, online, or at the Spyker store.
Spyker Customer Service: For warranty, service parts, or help at any time, reach out to our team by filling out our contact form. Replacement parts can also be ordered online at Spyker’s website.
Sources:
HGIC.Clemson.edu, Aerating Lawns.
LandscapeManagement.net, Aeration Do’s and Don’ts.
RainSalesTraining.com, How Many Touches Does It Take to Make a Sale?
TurfMagazine.com, 9 Marketing Tips to Prepare Your Lawn Care Business for Spring.
